Jenny Sky Is The Limit

In March, I took a leap of faith by resigning from my job and committing to an around-the-world journey. While the idea had always lingered in my mind, the pivotal moment to turn it into reality struck me sharply one day in the first week of March. Today, I find myself in the exquisite surroundings of London’s Queen’s Terminal 2, immersed in the serene ambience of the Star Alliance lounge. As I sit, enjoying a sip and indulging in some writing, the realization dawns that this moment couldn’t get any better, or perhaps, it just might (ordering some wine…).

It’s my first time flying with Eva Air, and I’m eagerly anticipating the experience of trying out their onboard amenities. When it comes to rating airlines or anything for that matter, I place significant value on what I call “moments of truth”,  those instances of direct experience and eye-to-eye contact. No matter how much effort companies invest in branding, contracts, or business development, it’s these moments that truly define a brand, especially in today’s world of incredible technology and the genius of the digital age.

We find ourselves in an era where uniqueness stands out as one of the most desired features of travel experiences. Experiential travel is in high demand, and this holds true across all age groups. During my attendance at TTG Luxury last year, it was the predominant topic among speakers. “Experiential travel” has become a goal for many, emphasising the desire to encounter something truly unique. This inclination towards seeking out distinctive experiences seems to be a natural part of human nature, as we all strive to stand out.

Consumers, myself included, shape a brand’s position in our minds by adding one or more “moments of truth.” Those working in marketing understand the significance of this and the challenge of creating a positive brand positioning.

It took me a full seven days to organise my ideas and conduct thorough research about the itinerary I wanted to follow. Although I only booked my arrival hotel in Bangkok, being a natural travel planner, it was really challenging for me NOT to book the rest. My goal this time is to go with the flow, as my friend Melissita suggested. So, I will step out of my comfort zone yet again and try to go with the flow, well, at least I will try.

Luckily, nowadays it is so easy to conduct research, not just on Google, but with so many resources online that showcase real testimonials from actual travellers. I watched approximately 20 YouTube videos about Thailand, so I feel pretty much prepared for anything there. I even created my own Google Maps itinerary. Now, everything is waiting for me. I will be informally rating the airlines that I fly with on this trip and the airports, just for the fun of it. For my not-so-keen airline industry readers, I will also share my experiences in the ten countries I will be visiting, so stay tuned.

Ta..luegito 🙂

Thank you very much for taking the time to read me! And I so look forward to sharing more.

Jenny with love ❤️